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7 days ago
7 days ago
As we reset for 2025, many are feeling the weight of a brutal 2024. And to be completely honest — when you're staring down a decile one year, it’s hard to know where to start. How do you budget with confidence? How do you front up to your bank when the season doesn’t go your way? So here is the truth: waiting it out isn’t a strategy. Hope isn’t a business plan. And if you want to lead your business forward, now is the time to level up how you turn up. In this episode, I am joined again by Jeff McDonald, Founder & Director of RLS Agribusiness. Born and bred on an irrigation property in Loxton, SA, Jeff stepped off the farm and into finance, spending 20 years inside a major bank before founding Riverland Lending Services. Today, Jeff leads one of the largest Agri-finance brokerages in the country. His team settles over $200 million in Agri finance each year, and through RLS Agribusiness, he advises farm businesses on everything from strategy and succession to governance and growth. Jeff has worked with hundreds of producers, and his insight is gold because it’s built on experience and not theory. He knows what banks are really looking for and how the best operators are preparing — strategically, financially, and emotionally — for what's next. This episode is not about hype. It’s about truth. It’s about acumen. And it’s about how we all step forward, more commercially aware, more proactive, and more in control. So, here’s your call to action: If you’ve been flying under the radar... waiting to see how it all plays out... hoping the bank gives you another run - I hope this episode provides insight into how to take a hard look at your business, forecast with clarity and lead with courage. Sincerely, Jeremy Hutchings and the Farm Owners Academy Team P.S. Ready to take your leadership, financial clarity, and business strategy to the next level? Join us at the next TOP Producers event – live at the Melbourne Convention Centre or virtually on June 23 & 24. With early bird tickets on sale now and the last three events completely sold out, get in quick – secure your spot today and get ready to shift gears in your business.
Friday Mar 14, 2025
Friday Mar 14, 2025
Where have you learned leadership?
On the farm? In a day job? Inherited perhaps?
For most, NONE have learned the vital art and science of leadership.
It is a learned skill. One we can all commit to and master.
One we all need to be successful in life and business, and in succeeding in the pursuit of a family farm that can transcend generations…
It is a privilege to introduce Paul Ainsworth, Managing Partner of Lincoln Institute to you in this episode - one that speaks deeply to the heart of leadership, resilience, and the power of community.
Over 15 years, and after a decorated career in the Australian Army, Paul has helped shape leaders in the veterinary and agricultural industries. A graduate of the Australian Defence Force Academy and the Royal Military College Duntroon, Paul served as an Infantry Officer with international deployments across five foreign countries, culminating in a role as a military observer in the Middle East.
His leadership journey continued beyond the Army, first as the inaugural Director of ALDI Foods in Australia and then, as CEO and Board Chairman of Australia’s fastest-growing company in the energy sector.
Now, as the Founding Principal of the Lincoln Institute, Paul is dedicated to equipping veterinary and agricultural professionals with the leadership, management, and communication skills they need to thrive.
Leadership is more than just making decisions. It’s about connection. It’s about knowing when to step forward and when to step back. It’s about building a team that isn’t just technically strong but also aligned, empowered, and accountable.
Here Are Some of The Key Leadership Lessons from This Episode:
How self-aware are you as a leader? How you think you come across isn’t always how you do. Where might there be a gap between your intent and your impact?
Who’s in your corner? Isolation is the enemy—whether you’re a vet, a farmer, or a business owner. Who do you lean on? How are you building a strong support network?
Are you pushing yourself and your team to grow? Real learning happens outside the comfort zone. Where are you playing it too safe?
Are you empowering or micromanaging? Move from telling to coaching. Teach the standard, then trust your people to own it.
Do your people know what’s expected—before there’s a problem? The best way to avoid hard conversations is to set clear expectations from the start.
Are you creating clarity or confusion? Strong teams don’t need coddling—they need to know where they stand, what success looks like, and how to get there.
We are delighted that our FOA Platinum Mastermind & Alumni Members have access to the Lincoln Institute Emerging Leaders Programs. For more information about FOA’s programs and our connection with Lincoln, book a Complimentary Coaching Call here.
Paul and his team at Lincoln Institute have been working alongside farm owners, veterinarians, and business leaders for years—helping them not just lead, but lead well.
This is a conversation about what really makes a difference in leadership—the moments that test us, the decisions that define us.
A sincere thanks to Paul for joining us in this conversation. Your knowledge, wisdom and insights are so valuable and transferrable.
Sincerely,
Jeremy Hutchings and The Farm Owners Academy Team
Friday Feb 28, 2025
Friday Feb 28, 2025
Running a farm comes with its fair share of challenges, and it’s easy to get caught up in the day-to-day. But some of the biggest opportunities for growth come from stepping outside our own operations, connecting with others, and learning from those facing similar challenges. Stronger businesses, smarter decisions, and a more resilient industry all start with farmers coming together and sharing knowledge.
This episode is all about the power of grower groups - why they matter, the impact they have, and why getting involved can be a game-changer for your farm and business.
I'm joined by Pippa Jones, who, alongside her husband, runs a mixed farm near Goondiwindi, QLD. Beyond the farm, Pippa has played a key role in the Macintyre Ag Alliance, helping to drive innovation and support for local farmers. She also works as an extension officer with NSW Local Land Services and represents the Northern NSW Drought and Innovation Hub. On top of that, she’s a 2024 Nuffield Scholar, exploring how carbon farming can be both a profitable opportunity for farmers and better supported on a global scale.
Together, in this episode, we explore:
The critical role of grower groups like Macintyre Ag Alliance and the impact they're having in southern Queensland and northern NSW.
Why getting involved in these networks goes far beyond just improving technical farming skills.
How simplifying your farm business model can give you the time and space to pursue off-farm interests, leadership roles, and industry impact.
Why we should all back ourselves as leaders, even if we don't see ourselves that way just yet.
At Farm Owners Academy, we're proud to be partnering with Macintyre Ag Alliance and other grower groups across Australia to help farmers connect, learn, and thrive.
If you haven't yet, I encourage you to seek out your local grower groups and engage with your regional drought and innovation hubs-they offer invaluable resources and networks that can help you navigate challenges and future-proof your farm business.
You can access more information about the items discussed in the episode below:
Macintyre Ag Alliance – click here https://www.macintyreagalliance.com/
Drought and Innovation Hubs – click here https://www.agriculture.gov.au/agriculture-land/farm-food-drought/drought/future-drought-fund/research-adoption-program/adoption-innovation-hubs
Nuffield Scholarships – click here https://www.nuffield.com.au/
Pippa, thank you for your time, your insights, and your leadership. I hope you all enjoy this conversation as much as I did.
Keep winning.
Jeremy Hutchings & the Farm Owners Academy Team
Friday Feb 14, 2025
Friday Feb 14, 2025
If something happened to you tomorrow, would your farm keep running? Would your team know what to do? Would your business continue to operate, or does it all rely on you?It’s one of those things we don’t like to think about, but it’s critical — not just for succession planning or long-term growth, but for building a farm business that’s resilient and can operate without you.Today, I have the pleasure of sitting down with two of the best people to have this conversation with — Tim and Cheryl Freak.Tim and Cheryl have been with Farm Owners Academy from the very beginning. They’ve spent the last 10 years transforming their farm into a ‘Freedom Farm’ but also, travelling the country in the Farm Owners Academy caravan, working alongside farmers to help them create farm businesses that thrive without total dependence on them.This is a powerful conversation because it challenges the traditional mindset in farming — the idea that working harder is the only way forward. Tim and Cheryl show us the alternative way. In this episode, we unpack:
How they transitioned from a business that was completely reliant on them to one that now operates smoothly without them being hands-on every day.
Why they chose to bring in business partners — giving key team members skin in the game, rather than just employing a farm manager.
How they’ve structured their operation with clear roles, responsibilities, and systems that ensure everything runs efficiently — whether they’re there or not.
The impact of their farm visits with FOA members — where they ask the tough questions and help these incredible people work through challenges that they often don’t talk about anywhere else.
We also talk about Freedom Farming — what it really means and why it’s different for everyone.For Tim and Cheryl, their definition of freedom farming means they now have the flexibility to travel, spend quality time with family, and step into roles where they’re mentoring and coaching other farmers.There’s so much wisdom in this conversation, and if you’re feeling stuck — if you’re working harder but not seeing the freedom, security, or lifestyle you want to achieve — then this episode will give you plenty to think about.Sincerely,Jeremy Hutchings and The Farm Owners Academy TeamP.S. Inspired by Tim and Cheryl’s journey to creating a Freedom Farm? Ready to take your farm business to the next level? Our Complimentary Coaching Calls are designed to give you the clarity, tools, and strategies you need to succeed. Book your spot here and start making real progress today.
Friday Jan 31, 2025
Friday Jan 31, 2025
Farming is a beautiful and rewarding way of life, but as we know, it comes with its fair share of risks—some that we prepare for and others that shake us to the core.
In this episode, we dive into an extraordinary story of resilience, resourcefulness, and reinvention as we sit down with Matt and Hayley Watson, first-generation farmers who built a thriving free-range egg business, faced devastating adversity, and emerged stronger on the other side.
Matt and Hayley share their incredible journey—from building their egg operation to 9,000 birds, navigating one of the worst droughts in Australian history, and tackling the challenges of growth, to the devastating biosecurity crisis that forced them to start over.
Through all the setbacks, their determination, values, and ability to ask “unreasonable questions” of good people helped them rebuild their business in under 12 months and turn it into a more efficient, scalable operation; an outstanding result and credit to them both.
This conversation is packed with hard-earned lessons on managing adversity, knowing your numbers, and building a team and a business that can weather even the toughest storms. It’s also a reminder of the power of community, integrity, and daring to dream big, even when the odds are against you.
Stick around as Sam Johnson, CEO of Farm Owners Academy, leads this inspiring conversation with Matt, Haley, and their coach, Alison Hamilton. Whether you’re navigating challenges in your own farming business or simply looking for a fresh dose of inspiration, this episode is for you.
Sincerely,
Jeremy Hutchings and the Farm Owners Academy Team
P.S. To check out Watson Family Produce, click here. Or, if you are interested in egg production for Watson Family Produce click here.
P.P.S. Ready to take your farm business to the next level? Our Complimentary Coaching Calls are designed to give you the clarity, tools, and strategies you need to succeed. Book your spot here and start making real progress today.
Friday Jan 17, 2025
Friday Jan 17, 2025
Today, we’re diving into a cracker of a conversation with three of our incredible FOA business coaches—Rick Morris, Marina Gregor, and Jack Owen. They not only run their own successful farming enterprises but also help guide others in our FOA community to achieve remarkable results. In this episode, we reflect on the wins, challenges, and insights that shaped 2024. You’ll hear how these coaches, through bold decisions and a deep understanding of their numbers, transformed their farms by simplifying operations and finding focus. They share firsthand how these changes have driven profitability and reduced overwhelm—an approach that’s reshaping the mindset around diversification in farming. Before we get into it, I want to extend my heartfelt thanks to Jack, Marina, and Rick for joining me in this episode. Your dedication, commitment, and input to this community are deeply valued. The way you lead by example and share your stories with such authenticity is inspiring. It’s people like you who make this community what it is, and I couldn’t be more grateful to have you as part of the Farm Owners Academy team. It’s not just about numbers though. This conversation also highlights the role of mindset, strategic planning, and community in navigating tough seasons and setting the stage for success. Whether it’s embracing the three Rs—rest, reflect, reset, or having those all-important planning days off-farm, I hope you’ll leave inspired to tackle 2025 with purpose and clarity. If you want to set yourself up for success in 2025, The Ultimate 2025 Planning Guide is packed with tools to help you map out your best year yet. Don’t wait – get your hands on it today. You can download it here. Thank you Jack, Marina and Rick for joining me in this episode. I hope this conversation brings you value and wish you all the best for the year ahead. Sincerely, Jeremy Hutchings and the Farm Owners Academy Team P.S. Don’t miss out! The early bird sale for the Top Producers Program ends on the 20th of January 2025 (This Monday!). If you’ve been thinking about joining us to take your farm business to the next level and connect with like-minded producers, now’s the time. Secure your tickets today before the sale closes – we’d love to see you there! Secure your spot here.
Friday Dec 20, 2024
Friday Dec 20, 2024
As we near the end of another whirlwind year, it’s a chance to reflect, reset, and recharge. The festive season brings its own flurry of busyness, but before we all step into some well-deserved downtime, I wanted to bring you a conversation packed with insight and inspiration to help you wrap up 2024 with purpose and head into 2025 with clarity. In this episode, I’m joined by Farm Owners Academy’s CEO, Sam Johnson. Together, we dive deep into the year that was — exploring the highlights, hurdles, and lessons learned across our farming community. We unpack practical ways to stress-test your business model, navigate challenges like rising interest rates and tough seasons, and build resilience into your farm and family operations. We also delve into the important interplay between scale, gearing, and business model and how to assess your farm’s performance against several critical measures. Sam shares a special reflection on his personal journey this year, showing how resilience isn’t just a business strategy but a life skill, too. We also celebrate the incredible work of the FOA team — our analytics professionals, coaching leaders, and operational champions — who have supported farming families across the country to benchmark, plan, and grow stronger farming businesses. Thank you, team, we are so grateful for the dedication and ‘above and beyond’ support you consistently provide to our members and community. Whether you’re looking to refine your vision, strengthen your business, or just find fresh motivation for the year ahead, I hope this episode will help in some way or another. So grab a cuppa, or keep the tractor running, and join us for a conversation that could set the tone for your best year yet. Thank you for tracking with us this year. Wishing you a very Merry Christmas and festive season. Hutch and the Farm Owners Academy team. P.S. If you know someone who would make an excellent guest for the Profitable Farmer Podcast, you can nominate them by providing their name, contact details and an outline as to why you feel they’d be a cracking guest by emailing us at support@farmownersacademy.comResources mentioned in the episode: Complimentary Coaching Call: If you would like to find out more about our Platinum Mastermind – business coaching and mastermind program – and whether this is a good fit for you and your business, you can book your one-on-one coaching call with a member of our business coaching team here. Book your call today. Cash Flow Optimiser: This short course is designed to help make your financial planning more straightforward and effective. Discover how to turn your farm into a highly profitable business by choosing the right model, leveraging the Profit First Farm Business Model Analyser Tool, and mastering accurate forecasting. Uncover the seven steps to effective business model forecasting (BMF), the difference between budgeting and forecasting, and equip yourself with strategies to benchmark, stress test, and project cash flow with precision. Plus, gain invaluable insights from bonus training and real-world case studies that show what it takes to thrive, even in tough seasons. Check it out here. TOP Producers Program: If you are ready to elevate your farming operation to unprecedented levels of productivity and profitability, the TOP Producers 2-day workshop is designed specifically for forward-thinking Australian farmers like you, who are motivated to scale up, earn more money, and run a better farm business. Discover innovative ideas, practical strategies, and the latest insights, all tailored to the unique challenges and opportunities of Australian agriculture. We have two events in 2025, attend virtually or in person – dates and locations here. Ultimate 2025 Planning Guide: this FREE planning guide is here to help you refocus, set meaningful goals, and build a clear plan for a more profitable, sustainable farm business. Reflect on 2024, follow along with templates and tools to help you set up for an incredible 2024 and ensure you start the new year with clarity, purpose and control! Download your free guide here.
Friday Dec 06, 2024
Friday Dec 06, 2024
Today’s conversation is one of those deep dives into leadership, resilience, and navigating the complexities of life—whether that’s on the farm, in the boardroom, or out on the footy field.
Joining me is Cameron Schwab, a man who, at just 24, stepped into the CEO role of an elite AFL club, and over the years has learned not only what leadership demands of us but how it shapes us.
Cameron is the real deal—a thinker, a mentor, and someone who’s walked the path of success, failure, and reinvention. Now founder and CEO of designCEO, Cameron leverages his extensive leadership experience in professional sport and business to mentor and support CEOs, senior and emerging leaders, and their organisations across various industry sectors. You can find more information about Cameron and his offerings on his website here.
In this episode, we unpack what it takes to show up as a leader when the pressure’s on, how to navigate those “what am I doing here?” moments, and why the quiet, reflective times when no one’s watching might just be the most important moments of all.
Cameron’s insights, from his experiences in elite sports to his work now coaching leaders across business and community, are so relatable and deeply impactful.
We explore what it means to create the right conditions for people to thrive, how to reframe your story when it’s holding you back, and why leadership isn’t about having all the answers—it’s about showing up with courage, humility, and a deep sense of purpose.
I hope you enjoy as we dive into this thoughtful and inspiring conversation.
Cameron, thank you for sharing your wisdom, heart, and valuable practical tools that we can all takeaway.
Sincerely,
Hutch
P.S
Friday Nov 22, 2024
Friday Nov 22, 2024
Often, the journey of personal development can be misunderstood or even dismissed- many might view it as unnecessary or even indulgent. As we explore in this episode, it is not about ‘fixing’ yourself or chasing perfection… it’s about choosing who you want to become, letting go of old stories, and moving towards a more authentic, abundant version of yourself.
In this episode, I am delighted to once again speak with Tracy Secombe, our Director of Wellbeing at Farm Owners Academy, and someone who helps our community open-up to and embrace conversations about personal development and mindset.
In challenging times and an ever-changing world, for mine, this shift is more important than ever.
Tracy and I explore how to reframe challenges, embrace emotions without judgment, and navigate the highs and lows of personal growth.
Tracy shared a perspective that I’d describe as seeing life through a glass-half-full lens: “There’s plenty more where that came from.” It’s a simple yet powerful phrase, and when you really reflect on it, it represents a mindset shift—from focusing on scarcity and limitations to embracing abundance and possibility.
We unpack how to manage emotional triggers, find clarity during tough times, and step into a mindset of growth and abundance—even when the world feels heavy. Tracy’s take on shifting from a scarcity mindset to one of abundance is not just inspiring; it’s transformative.
I hope this conversation will leave you with fresh perspectives and valuable tools to take into your own life and business.
So grab a cuppa, take a moment for yourself, and settle in for a heartfelt conversation that’s sure to challenge and inspire.
Let’s dive in.
Hutch and the FOA Team
Friday Nov 08, 2024
Friday Nov 08, 2024
I have heard it said that “doing a traditional thing in a traditional industry may no longer be relevant.”
I have also heard it said that the point of entrepreneurship is to “create a legacy”…. that is to create something that makes an impact of significance in the market, that will last beyond your life-time.
Certainly there are great examples of individuals and teams out there daring enough to be highly entrepreneurial, deeply strategic and very innovative in finding ways to ‘get it done’.
For mine, Liam Leneghan and his GO.Farm Story presents an outstanding example of this, in modern day Australian Agriculture.
Just over 10 years ago, GO.Farm Australia was simply an idea in the mind of a very credible and progressive Australian Agriculturalist.
Today, GO.FARM’s vision for transforming Australian agriculture has driven the development and management of $1.2B worth of agricultural assets, including 96,000ha of farmland producing high-value crops such as almonds, mandarins, tomatoes, winegrapes, grains, pulses and oilseeds.
With a strong focus on innovation through a Responsible Agriculture lens, GO.FARM’s investment strategies deliver a positive impact for its environments and local communities, while generating significant wealth for its investors.
From an idea, combined with a deep determination to transform Australian farmland… GO.Farm is now a growing team of over 250 people, committed to this vision.
It is a truly compelling story, that I feel we can all learn from. Through this I am reminded of the benefits of being unconventional; that leadership starts with making informed and risk-aware predictions about the future; that business ownership is about being courageous and dertermined; of the power of having conviction; of learning from mistakes and ‘going again’; of the value in making unreasonable request of people with influence; of the importance of a commitment to our own learning and growth; and the importance of surrounding yourself in high-calibre people on this journey we all play in business.
Some individuals are simply truly pioneering and daring to make an impact.
Liam, I commend you on your courage, deep conviction and your modern-day pioneering. I hope our conversation pays some tribute to your impressive career, and the successes of GO.Farm and your team.
Congratulations mate.
Hutch & the FOA Team