Profitable Farmer
Episode 75 - The latest and greatest in all things Ag Tech!

Episode 75 - The latest and greatest in all things Ag Tech!

June 15, 2021

It is rare to meet true game changers and genuine leaders of Commerce & Industry, let alone get to interview two!

In this episode, we meet Gaethan Cutri and Salah Sukkarieh - both pioneers in their own right.

Salah Sukkarieh is the Professor of Robotics and Intelligent Systems at the University of Sydney and CEO of Agerris, a new Agtech startup company from the Australian Centre for Field Robotics, developing autonomous robotic solutions to improve agricultural productivity and environmental sustainability.
Salah is an international expert in the research, development and commercialisation of field robotic systems and has led a number of robotics and intelligent systems R&D projects in logistics, commercial aviation, aerospace, education, environment monitoring, agriculture and mining. 

More detail here:  The University of Sydney - Salah Sukkarieh

Gaethan Cutri is Owner and Managing Director at Cutri Fruits. Under his leadership, and over the past 15 years, Cutri Farms has increased its fruit production and operating scale near ten-fold, expanded its reach globally, and has pioneered the application of intelligent systems and robotics in intensive agriculture. Cutri Farms is now the largest stone fruit producer in Australia, a respected global player, and has the vision of being the first fully automated stone fruit business in the world. 

More detail here:  https://www.cutrifruit.com.au

I have been looking forward to this interview for a long time! 

I am delighted to introduce both Gaethan and Salah, two very humble and unassuming Ag Tech champions, to Profitable Farmer and to you all.

In this episode we explore:

  • where Ag Tech, open air robotics, and on-farm automation has arrived to over the last 10 years
  • the current advancements most impacting our industry
  • what we can expect in technological advancement on-farm over the next 10 years
  • what is required to make it a commercial reality; and (perhaps) 
  • how we each need to change our mindset and perspective in order to embrace the incredible change that awaits us.

Importantly, we get to hear how these two great, passionate, pioneering individuals have come together to apply the latest Ag Tech advancements to Cutri Fruit, and the undeniable impact this is having on driving performance, efficiency, quality, cost-saving and growth in that incredible Australian business.

This is a cracker! I hope you enjoy it.

Here's to an amazing future in Australian farming.

Thank you.

Jeremy

PS: Interested to make a shift and want to learn how to create freedom in your business? Join Take Control 2.0 Program Now. Click here!

PPS: Please share this with others in our industry and give us a review on Facebook or Google … and thank you for helping us share stories like these more broadly.

Episode 74 - Making an Identity Shift and playing at the ‘next level’

Episode 74 - Making an Identity Shift and playing at the ‘next level’

May 30, 2021

It gives me great pleasure to welcome Andrew Roberts ‘Robbo’ back to the Profitable Farmer podcast.

Not only is Robbo one of the founders of Farm Owners Academy and the previous host of this Podcast, but he has also been my Business Coach and great friend for over 15 years. It is always compelling to catch up with Robbo and ‘shoot the breeze’.

In this conversation, we explore the definition of a successful business, the construct of being FREE from your business – having it resourced and set up so that it can work without you! This is ultimately what investors are looking for, and this is, in my opinion, the ultimate legacy we can pass on to future generations.

Importantly, we explore what needs to happen both in business and on farms in order to move in this direction. We touch on the strategy, systems, structures and resources required to get there, and we explain the set path to follow to make this a reality.

We also discuss the MINDSET and IDENTITY SHIFT needed to move from being a busy technical farmer to a Freedom Farmer and the CEO of a growing farm business. This shift starts with a clear intention and a strong goal and then requires a change in mindset, beliefs and focus.

I am proud that Robbo has enjoyed 12 months free from business, entirely focused on all things freedom and family. I am also proud that Farm Owners Academy exists to help farming families achieve the same.

Robbo, as always, it was great to connect and incredible to have you back on Profitable Farmer and the FOA Freedom Farmer Movement.

Thank you.

Jeremy

PS: Interested to make a shift and want to learn how to create freedom in your business? Join Take Control 2.0 Program Now. Click here!

PPS: Please share this with others in our industry and give us a review on Facebook or Google … and thank you for helping us share stories like these more broadly.

Episode 73 - Navigating a CRAZY Global Economy and WINNING!!!

Episode 73 - Navigating a CRAZY Global Economy and WINNING!!!

May 15, 2021

Every six months, I like to check in with Terry Tran, our resident investment specialist and founder of the Freedom Trader, to get his insights into the global marketplace, our local economy and investing in the equity market and off-farm.

 

In this interview, we explore:

  • the global economy given the ongoing pandemic;
  • the impact that significant government intervention might have;
  • what we might expect in terms of inflation, interest rates and economic recovery;
  • Terry’s investment philosophy; and,
  • his recent client and personal investment results.

 

We also explore Terry's passion for teaching farming families how to become competent, disciplined and successful investors in an ever-volatile and often unpredictable economic environment.

 

An essential component of running a successful farming business involves diversifying your asset-base, cashflows and wealth off-farm. Successful intergenerational change and creating meaningful legacies for future generations often depend on this. Terry reminds us why we need to make this a priority to support our farms and families, and why getting started now (or early!) is so important.

 

We endorse Terry and his Freedom Trader program. We do this because we feel that our values are aligned with Terry and his team, and we like seeing our clients get results! We respect that Terry teaches people to be successful investors in their own right, with first-class mentoring, decision-support and guidance.

 

Finally, we discuss the Freedom Trader Blueprint version 2.0 - Terry's new program to help people construct growth-oriented, diversified investment portfolios for the long term.

 

Terry, thank you for your time, your openness and for all you do in support of the growth and advancement of our Farm Owners Academy client community.

 

To all of you, enjoy, and happy investing!

Thank you.

 

Jeremy

 

 

PS:  For more information about Terry and his programs, click here!

 

PPS: To download an exclusive free giveaway - the Freedom Trader Stock Checklist, click here!

 

PPPS: Interested in understanding more about Farm Owners Academy? Click here!

 

PPPPS: Please share this with others in our industry and give us a review on Facebook or Google … and thank you for helping us share stories like these more broadly.

Episode 72 - Burnout

Episode 72 - Burnout

April 29, 2021

Our work ethic is legendary. No question.

 

Our ability to handle volatility, variability, risk, genuine adversity, constant change, and daily corrections is to be truly admired.

 

Equally, business ownership AND farming can be a lonely place.

 

Many of us have been here – playing full tilt, often without regular breaks for years.

 

It is no wonder so many of us, over time, become tired, stressed, overwhelmed, and fatigued.

 

Ladies & gentleman, BURNOUT in business is a very real thing!

 

Many of us are so entrenched in the busyness of our farms and lives that we don’t stop to check-in, or even acknowledge it.

 

Let me be clear: burnout is the single biggest reason for small business failure GLOBALLY. It is why only 6% of businesses that start do not get to celebrate their tenth birthday.

 

Where are you in relation to burning out?

 

I have been there – and it’s not much fun.

 

In this important podcast, Farm Owners Academy’s Head Coach and Personal Development Guru, Tracy Secombe, and I discuss burnout:

  • What it is
  • What causes it
  • How to self-assess
  • How to overcome it
  • How to support others you might be concerned about

 

I predict many Aussie farmers are somewhere on the burnout scale and that this reality has just become our new norm.

 

We cannot be effective when we’re burnt out. We cannot be at our best when wrestling this; and we cannot lead our families and farms when this is our reality.

 

That is why all Farm Owners Academy’s programs start with MINDSET. Click here to learn more.

 

Please take time to stop, grab a cuppa or sit under your favourite tree and really listen to this episode. If there is someone in your life that you are concerned about, I encourage you to share this with them.

 

Tracy is incredible in this space, and we are proud to have her as part of our team.

Thank you.

 

Jeremy

 

PS: Interested in a journey with us to help you make a shift? Click here.

 

PPS: Interested in understanding more about Tracy? You can find her on the Farm Owners Academy website or Tracy’s Realise Your Potential website.

 

PPPS: Please share this with others in our industry and give us a review on Facebook or Google … and thank you for helping us share stories like these more broadly.

Episode 71 - Success Leaves Clues

Episode 71 - Success Leaves Clues

April 15, 2021

I have heard it said in my travels that success leaves clues.

 

I have also heard it said that history often repeats itself.

 

In this podcast, we hear the story of a 95-year-old gentleman - also a great Australian businessman and entrepreneur.

 

This story is told through the eyes of his now 62-year-old son – also a great Australian businessman and entrepreneur. This is a story of initiative, passion, grit, determination and persistence.

 

We hear how important traits of success in leadership and life can be passed down through generations, and how these traits are perhaps the most important things we can wish to inherit from the generation before us or provide to the generations that follow.

 

We hear about dedication to making a significant difference to an industry that he and his incredible wife genuinely love.

 

We hear of how it feels for that same husband and wife team to see their 38-year-old vision and dream become a reality.

 

In this Podcast, we also get to learn about:

 

  • what it takes to truly succeed in business;
  • what is missing in most Australian farming businesses that truly holds them back;
  • what it means to identify ‘a gap’ in the marketplace; and
  • what it takes as an entrepreneur to back yourself and those around you to fill ‘that gap’ and create something truly meaningful that adds real and lasting value to those you choose to serve.

 

A highly compelling story, from a man I am now proud to call my friend, mentor and business partner.

 

Ladies and Gentlemen, I give you Greg Johnsson and the Farm Owners Academy story.

 

Thank you.

 

Jeremy

 

PS: Interested in the Take Control Program mentioned in this Podcast? To learn more and get involved, click here.

 

PPS: Please share this with others in our industry and give us a review on Facebook or Google … and thank you for helping us share stories like these more broadly.

 

PPPS: Know a regional legend we should interview? Get in touch via the Profitable Farmer Facebook page. We are always looking to share compelling success stories.

 

Episode 70 - Leading Multi-generational success

Episode 70 - Leading Multi-generational success

March 30, 2021

So the saying goes…

 

The first generation starts a business.

The second generation builds it up.

The third generation ruins it.

 

I am sure we have all heard this bandied around over the years…

 

In my estimation, the Hutcheon & Pearce story, led by Arron Hutcheon, is a great rural and regional example of how to buck this trend, and thrive.

 

In this episode, I am fortunate to speak with Arron Hutcheon, third generation Managing Director to the highly successfully Hutcheon & Pearce John Deere Dealership to the Riverina and beyond.

 

Arron is a young, genuine, authentic and confident business leader. Under his watch and over 20 years, the H&P business has grown from 60 to 300 employees. The business how operates across 14 locations, and is recognised for excellence within the global John Deere franchise, now delivering the latest and most sophisticated machinery and in-paddock production service & technologies to thousands of farm businesses across southern New South Wales.

 

In this podcast, and with their business as the example, we explore:

  • how to get the right people around you;
  • how to align them to a common vision;
  • the importance of core values and clear company performance standards;
  • how to be unique in how you attract and then retain talent;
  • how to lead change and align teams;
  • communication rhythms; and
  • what makes for successful succession.

We also get a glimpse of the next technologies to transform our enterprises and production systems.

 

From a business many Riverina families have been dealing with for three generations, we learn what it takes to deliver world-class service locally and lead a company through genuine growth and significant change… confirming for me that there is no ‘silver bullet’, just good, old-fashioned determination, innovation and genuine care.

 

Thank you Arron, and Congratulations!

 

Hutch

PS: Got questions about this topic? Feel free to reach out via the Profitable Farmer Facebook page to ask clarifying questions. I’d love to hear from you.

 

PPS: Please share this with others in our industry and give us a review on Facebook or Google to go in the draw to win our Farm Financial Framework training program worth $1,000!  Thank you for helping us spread the word.

 

PPPS: Know a regional legend we should interview? Get in touch via the Profitable Farmer Facebook page. We are always looking to share compelling success stories.

Episode 69 - Clarity and high-quality planning

Episode 69 - Clarity and high-quality planning

March 16, 2021

In our estimation, less than 5% of farming families have documented, accurate and meaningful family and business plans.

In this episode, I speak with Farm Owners Academy (FOA), Farm Business Coach, David ‘Westy’ Westbrook about the importance of strategic planning and the method FOA recommend in making our farm business plans compelling, actionable and highly effective.

 

As Westy and his family embark on their FOA National Farm Client Tour over 12 months, and as they visit and support over 100 of our farming clients on this specific process, I saw it as perfect timing to dig a little deeper on:

  • why planning is important;
  • what makes up a world-class strategic plan;
  • how to keep it from collecting dust in a cupboard somewhere;
  • how to bring it to life;
  • how to use it as a core leadership tool in aligning and inspiring your team to greater levels of achievement; and
  • how this can enrol powers greater than you to see you achieve more in life than you can imagine.

Becky and Westy have been stand-out clients of our program. Westy is now a compelling coach & mentor to FOA Members. We are proud to have him as part of our team, and I appreciate him sharing some fantastic insights as to how to plan in farm business effectively, through our CLARITY ACTION PLANNING methodology.

 

Out of 10:

…  how do you rate your farm business plan?

…. how aligned are your family and team to one clear vision and direction?

I trust you will find this valuable, and I look forward to your feedback and insights on our Profitable Farmer Facebook feed.

Thank you, and all the best in planning!

 

Hutch

PS - You can follow FOA On Tour, and to share in Becky, Westy & their families farming tour of Australia this year by jumping onto the Farm Owner Academy Facebook page!

 

PSS - Got questions about this topic? Feel free to reach out via the Profitable Farmer Facebook page to ask clarifying questions. I’d love to hear from you.

Episode 68 - Exploring a deeper connection

Episode 68 - Exploring a deeper connection

March 3, 2021

Are you open to explore a deeper meaning to life?

In this episode, I let you in on a secret and introduce you to an important man in my life.

Over the last 5 years, I have enrolled the support of Diego (Dig) Bortolin.

Dig has been a great friend, confidant, mentor and spiritual guide to me. He has supported me to face my fears; explore my self-doubt; move through my anxieties, challenge my limiting beliefs; work on my primary relationships, develop as a human, and then find my flow, set-down compelling and meaningful intentions and live a rich and fulfilling life…in the moment.

Over that time, my life has changed dramatically.

I used to try and control and command, out-smart the universe, win at life intellectually, suppress, ignore or avoid my emotions, and not trust my intuition and instinct.

I am proud to share that my spiritual journey has been deeply fulfilling and significant for me. I am so very grateful to have an amazing man like Dig in my corner, helping me be at my best as I turn up to my family, my friends, business, farming, the FOA team and this community.

I can only advocate the immense value of having a mentor you can call on, depend on, and completely trust.

I hope you enjoy this interview and get a glimpse of this for yourself.

 

Sincerely,

Hutch

PS -  Got questions about this topic? Feel free to reach out via the Profitable Farmer Facebook page to ask clarifying questions. I’d love to hear from you.

Episode 67 - Because there are SO MANY Personalities in our industry!

Episode 67 - Because there are SO MANY Personalities in our industry!

February 15, 2021

I have heard it said that there is no such thing as a 'perfect family'.

Who can relate to this?

In business, and within our families, there are so many different personalities… so many complex people that we have to deal with, work with, and lead.

For many, THIS can be our greatest challenge!

In this podcast, and to complement my prior two episodes on Planning & Negotiation, I explore DiSC Personality Profiling. We will discover how a deeper understanding of our individual Personality Type and Behavioural Traits can see us better communicate and manage our team and families, and help us adapt and overcome the various relationship challenges we may be experiencing.

In this episode, I:

  • introduce you to DiSC Personality Profiling
  • describe in detail the 4 distinct personality types we each fall into
  • explore where conflict and lack of cohesion can come from
  • explain how we can better understand each other
  • how we can better adapt our communication to lead each and every member of your team more effectively.

It is my view that being in business with family can be a real gift. Incredible things can happen when families align, unite and work together constructively in order to pursue a shared Vision in business. What a privilege to be in business with those you love!

There are compelling examples of this in so many multi-generational, iconic family brands across the Australian business landscape (the Ray White story comes to mind!)

At the same time, it is clear to me, that this is often very difficult to achieve; and in reality, quite rare long-term.

It is my hope that this podcast invites a deeper understanding and appreciation for our respective personality profiles and behavioural styles to help you navigate this challenge and help create your own iconic family farm and high-achieving business team.

Thank you, and enjoy.
Jeremy

PS -  Got questions about this topic? Feel free to reach out via the Profitable Farmer Facebook page to ask clarifying questions. I’d love to hear from you.

Episode 66 - The Art of Negotation

Episode 66 - The Art of Negotation

January 29, 2021

Negotiation is not what we think it is.

Negotiation is a skill that all successful business minds and influencers in society learn, master and successfully apply.

Yet at the same time, it is a crucial skill very few of us are ever taught.

As a result, most of us battle through life and business… ‘winging it’, getting it wrong, damaging relationships, ‘settling for less’, missing out and often making a massive mess along the way.

How to get the very best outcome requires, in my experience, an approach that is counter-intuitive to how we have been taught to play.

In this episode I explore both the art and science of negotiation.
 

We explore:

  • what is a negotiation and why it is not what we think!
  • how so many ‘get it wrong’
  • how careful preparation will avoid costly mistakes
  • specifics on what that careful preparation looks like
  • how to initiate and enter into the conversation strongly
  • how to lead the process well
  • how to navigate what can play out
  • how to reduce the likelihood of unfavourable outcomes

 

I’ll also share a series of incredibly powerful tools & techniques that can assist you to improve and develop as a compelling & successful negotiator.

The art & science of negotiation, applied well, can have significant impact on each and every relationship you have.

As leaders in business, family, and life, strengthening outcomes and improving relationships is such a critical part of how we succeed and grow.

Once again, enjoy and I look forward to hearing of your successes!

Sincerely,

Jeremy

PS -  Got questions about this topic? Feel free to reach out via the Profitable Farmer Facebook page to ask clarifying questions. I’d love to hear from you.

PPS -  Go to our Profitable Farmer Facebook page to access the workbook I created to help you navigate and best prepare for important negotiations in your life.

PSS - Only 15 seats left at our TOP Producers Workshop in Adelaide next month! Secure yours now by clicking here: TOP Producers Program 2-Day Workshop

 

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