Friday Feb 14, 2025
#160 - The Impact of FOA On-Farm Visits - With Tim & Cheryl Freak
If something happened to you tomorrow, would your farm keep running? Would your team know what to do? Would your business continue to operate, or does it all rely on you?
It’s one of those things we don’t like to think about, but it’s critical — not just for succession planning or long-term growth, but for building a farm business that’s resilient and can operate without you.
Today, I have the pleasure of sitting down with two of the best people to have this conversation with — Tim and Cheryl Freak.
Tim and Cheryl have been with Farm Owners Academy from the very beginning. They’ve spent the last 10 years transforming their farm into a ‘Freedom Farm’ but also, travelling the country in the Farm Owners Academy caravan, working alongside farmers to help them create farm businesses that thrive without total dependence on them.
This is a powerful conversation because it challenges the traditional mindset in farming — the idea that working harder is the only way forward. Tim and Cheryl show us the alternative way. In this episode, we unpack:
- How they transitioned from a business that was completely reliant on them to one that now operates smoothly without them being hands-on every day.
- Why they chose to bring in business partners — giving key team members skin in the game, rather than just employing a farm manager.
- How they’ve structured their operation with clear roles, responsibilities, and systems that ensure everything runs efficiently — whether they’re there or not.
- The impact of their farm visits with FOA members — where they ask the tough questions and help these incredible people work through challenges that they often don’t talk about anywhere else.
We also talk about Freedom Farming — what it really means and why it’s different for everyone.
For Tim and Cheryl, their definition of freedom farming means they now have the flexibility to travel, spend quality time with family, and step into roles where they’re mentoring and coaching other farmers.
There’s so much wisdom in this conversation, and if you’re feeling stuck — if you’re working harder but not seeing the freedom, security, or lifestyle you want to achieve — then this episode will give you plenty to think about.
Sincerely,
Jeremy Hutchings and The Farm Owners Academy Team
P.S. Inspired by Tim and Cheryl’s journey to creating a Freedom Farm? Ready to take your farm business to the next level? Our Complimentary Coaching Calls are designed to give you the clarity, tools, and strategies you need to succeed. Book your spot here and start making real progress today.
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